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Full of desires, having heaven as their goal, (they utter speech which is directed to ends) leading to new births as the result of their works, and prescribe various methods abounding in specific actions, for the attainment of pleasure and power.

Full of desire and intent on heaven, they offer a speech crowded with special rites, which yields birth as the fruit of action and aims at enjoyment and power.

Continuing the description, Krishna says such people are full of desire and fix their aim on heaven. Their speech is crowded with special rites designed to bring enjoyment and power, and it leads to rebirth as the result of action (karma). The verse explains why this attitude falls short. Its rewards, however attractive, are bound to the cycle of birth and death (saṃsāra). The criticism is not of action or ritual as such, but of performing them chiefly to secure future pleasures.