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Self-conceited, stubborn, filled with the pride and intoxication of wealth, they perform sacrifices in name out of ostentation, contrary to scriptural ordinances.

Self-conceited, stubborn, full of the pride and intoxication of wealth, they perform sacrifices in name only, with hypocrisy and without regard for the prescribed rule.

Here Krishna returns to religious practice. Puffed up with self-regard, rigid, and intoxicated with wealth and status, such people perform sacrifices (yajña) only in name, for show and without following the proper rule. The criticism is not of ritual itself but of ritual turned into self-advertisement. The verse links naturally to the next chapter, where Krishna will distinguish sacrifice, austerity and giving by the qualities of the person who performs them.