Verse 4.124.14.24.34.44.54.64.74.84.94.104.114.124.134.144.154.164.174.184.194.204.214.224.234.244.254.264.274.284.294.304.314.324.334.344.354.364.374.384.394.404.414.42

Those who long for success in action in this world sacrifice to the gods; because success is ickly attained by men through action.

Desiring success in their actions, people here worship the gods, for in the human world success born of action comes quickly.

Krishna explains why many people worship the gods for particular results. In the human world, ritual action brings quick, visible returns, success in this or that desire. People therefore turn to the deities who govern these spheres. Krishna does not condemn this. He simply notes it as the natural tendency of those who seek worldly success. The verse, set beside the previous one, distinguishes between seeking particular gains and seeking the highest. Both are paths people take, but they lead to different ends.